Adidas partnered with Coinbase one day after the announced partnership with The Sandbox and a spokesperson for Coinbase noted, the deal is a part of Adidas’ metaverse push so let’s find out more in our cryptocurrency news.
Adidas partnered with Coinbase and now has a parcel of land allocated to it in the Sandbox. Sportswear giant noted on Twitter about the partnership as well. The institutional adoption of crypto is growing especially with sportswear or other clothing companies that are coming into play on the market. Adidas’s partnering with Coinbase is probably something bigger given the other major news that the company is building a presence in the metaverse. The official Twitter account for Animoca’s open-world blockcahin game addressed a tweet to the sportswear giant and said:
“Hey @adidasoriginals, impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?”
The tweet contained a link for curious clickers to the coordinates of a parcel of the in-game land in the game which was earmarked for Adidas Originals. It is still unclear whether the land was purchased by Adidas or given to it but given the facts, these events could be connected. Adidas spokesman said that the exchange partner is a part of a strategy to gain a foothold in the metaverse. The spokesperson said:
“The Metaverse is currently one of the most exciting developments in digital, making it an interesting platform for Adidas”.
The Sandbox comes into play by perhaps launching an in-game shopping city that will be filled with tokenized Adidas wearables maybe and a coinbase could facilitate the purchases who knows. The details are thin but the competitors of Adidas are making similar moves to the metaverse. At the end of the previous month, Facebook announced it was rebranding to META and embracing NFTs in order to get a headstart in the Metaverse. A week later, Nike filed four requests to trademark virtual goods with the US Patent and Trademark Office. The filings listed various digital goods like bags, eyewear, headwear, and sports equipment. It’s impossible to say more about Adidas’ latest push for the metaverse despite the obscene amount of money that the company spent on ad campaigns and slogans.